2021 Creative LIAisons Coaches

Martin Cedergren

Chief Creative Officer
, Sweden

Martin is Chief Creative Officer at independent Scandinavian agency Stendahls.
He has +20 years of experience in the marketing industry, and is one of just a handful of Creative Directors, who have successfully worked and won +450 international awards in both the on and offline worlds including two Grand Prix in Cannes Lions.
Martin has worked on a senior level with global brands such as Carlsberg, Pepsico, Volvo, adidas, Nike, LG, Google, Pride, Norwegian, LinkedIn, E.ON, IKEA, Audi, MTV, Nokia, Atari, Thomas Cook, Yahoo, Volkswagen, Save the Children, Tele2 and has served as juror at award shows like LIA (president), D&AD (foreman), Cannes Lions (twice), Webby Awards, One Show, New York Festivals, and Clio.
Before that, he was co-founder and creative partner at M&C Saatchi Stockholm working on brands including Carlsberg, E.ON, Norwegian and LG. Before that he was at Åkestam Holst, Ad Age International Small Agency of the Year 2012, as Executive Creative Director. 
Previously he has held similar positions at 180 Amsterdam working with the adidas account, co-founding AKQA Amsterdam working with Nike Football and he was at Forsman & Bodenfors were he helped transform the agency into a distinguished digital agency that was ranked #3 Interactive Agency in the world by The Gunn Report in 2007.
He is also a Webby International Ambassador and regularly teaches at Berghs School of Communication, Hyper Island, Miami Ad School and School of Business, Economics and Law.