I’m a creative director with over 17 years of advertising experience of nurturing, building and running award-winning creative departments, whilst creating and pitching all manner of impactful creative. Working across the client mix and new business opportunities - from multi-platform to digital innovation. And I’ve gathered a few awards to my name to prove it.
I believe in the power of creative thinking, creative problem solving and creative leadership to change a business. My curiosity and ambition continue as a scholarship-winning eMBA student at Berlin School of Creative Leadership.
Proud to have been a judge for D&AD, IPA Women of Tomorrow, Drum Dream awards, Creative circle (Gold jury), Creative Pool, D&AD New Blood, Cannes Young Lions (iAPI) and Creative Conscience. Also shortlisted for World’s Most Creative Women 2017.
I’ve been a speaker at Cannes Lions 2018, TEDx, IPA, EffWeek, AdWeek, IPA (Scotland), GroupThink, The Ivy Club and many more. I’m even been on a podcast or five for D&AD, the IPA plus more, and I am published in a book: Eat Your Greens.
As an active member of the creative community, I work with many initiatives for change: SheSays from its small beginnings in London & in Sydney, piloting The Girlhood, IPA Talent & Leadership committee, The Girl Effect (Rwanda) and Creative Equals. I’ve sat on the council for SheSays and now mentor again for Who’s Your Momma here in London - as well as being the only female CD on the IPA Council in its 100-year history!
I keep the need for greater diversity in the search for better creative work, front and center.