2021 Creative LIAisons Coaches

Prasoon Joshi

CEO & Chief Creative Officer McCann Worldgroup India / Chairman McCann Asia Pacific
McCann Worldgroup India / McCann Asia Pacific
Mumbai
, India

Prasoon Joshi has his finger on the pulse of the Emotion. Having published his first book of prose and poetry at the age of 17 and his fifth and latest book ‘Thinking  Aloud’ was launched in January 2019, his mastery of ideas and artistry of words have shone through the varied worlds he straddles - From writing to advertising to poetry songwriting scripts and more.
 
An Internationally acclaimed Advertising professional - Cannes Lions, D&AD, Clio winner amongst a host of other International awards and honours he is also a National Award winning Film script and songwriter .
 
He is currently the CEO & Chief Creative Officer of McCann Worldgroup India and Chairman McCann Asia Pacific. He is also designated a Young Global Leader by the World Economic Forum.
 
The corporate epithets however, hint nothing at the insight, warmth, sparkling humour and sheer soul that Prasoon brings to his work, whether through iconic campaigns like Coca Cola, Nestle, Happydent, Dettol. Or through his iconic Feature Film work like Rang de Basanti, Taare zameen par Bhaag, Milkha Bhaag, Neerja or Manikarnika which have garnered Filmfares and Screen, IIFA, but also moved hearts and impacted mass consciousness.
 
He has also created campaigns for causes with UNICEF, Pulse Polio, HIV Breakthrough, the critical Malnutrition Campaign Swachh Bharat, Women empowerment and the United Nations stand up against Poverty campaign amongst host of others.
 
His poems in various issues have found a unique connection with the consciousness of the country. His columns on business and social issues across mainline and regional publications are known for their intricacy of thought and potency of phrase.
 
For his varied talents and the far-reaching impact of his work on the literary and social landscape, in 2016 he was also honoured by the President of India with the Padma Award - one of the most prestigious civilian honours.
The universality of Prasoon’s virtuosity lies in the fact that he recognizes, in his own words, that human emotions are the same all over the world; it is their expression alone that is different.
 
Through his multifaceted pursuits and Content creation across the fields of   Poetry, Cinema Advertising and Music he has positively impacted the public consciousness and has emerged as an iconic socio cultural voice that resonates across segments.