2021 Creative LIAisons Coaches

Lorenz Langgartner

Executive Creative Director
Serviceplan Group
, Germany

Lorenz Langgartner started his advertising career as copy intern at the Serviceplan Munich office in 2009. Since 2015, he has led Serviceplan Innovation, a unit focused on creative experiments, product design and acceleration, together with his partner Franz Röppischer.
Over the past 11 years, Lorenz has worked with most of the agency’s clients and offices around the world, creating work such as Sky Live Spots, Les Paul Skill Check and various projects for Dot Inc. He has won 30 Cannes Lions and one black pencil. 


“Quite selfishly, mentoring at Creative LIAisons gives me the opportunity to get fresh perspectives from the best talent from around the world.”