2021 Creative LIAisons Coaches

Javier Campopiano

Creative Chairman Grey London / Chief Creative Officer Grey Europe
Grey Europe
London
, United Kingdom

Javier Campopiano’s advertising career began in 1997 as part owner of a small design and communications boutique in Buenos Aires. Within three years, his ambition to grow in the industry lead him in search of bigger clients and opportunities.
 
In 2000, his portfolio caught the attention of Ogilvy Buenos Aires where he was hired as a copywriter. During his time with them he worked on the Motorola, Kimberly Clark, Hellmann’s, Parker, Fanta and Sprite brands among others. At the time Ogilvy’s Global Creative Director, Neil French, sought out Javier to work on large scale projects. He led the Latam team at the Hellmann’s global account pitch which the agency landed in 2003. He was promoted to Creative Director in 2003.
 
In 2005, his move to J. Walter Thompson Buenos Aires allowed him to further expand alongside Creative Director, Pablo Colonnese. Javier joined the successful team led by Leandro Raposo, Pablo Stricker, Santiago Lucero and Colonnese himself, at JWT new concept agency, The Hotel JWT, which was created to provide creative support as a regional hub for global projects like the Unilever brands, Knorr and Sunsil.
 
In 2007, Del Campo Nazca Saatchi & Saatchi was known as one of the most creative offices of the industry network and it was there that Javier took his next progressive career steps. Javier was approached by two of the agency’s Executive Creative Directors, Maxi Itzkoff and Mariano Serkin, and accepted the key role of Regional Creative Director, working for brands like Ariel, Pampers, Head & Shoulders, Cerveza Andes and Cerveza Norte among others. Javier´s efforts helped the agency to be ranked among the Top Five in the Gunn Report, and to be Argentina´s Agency of the Year three years in a row.
 
After three successful years with Del Campo, Javier left to become Chief Creative Officer at DraftFCB Buenos Aires and Regional Executive Creative Director for FCB Latam. Javier’s leadership earned FCB recognition as the most awarded Argentinian agency at the 2012 Cannes Lions, and led the region to its more successful year up to that date.
 
By the end of 2012, he prestigiously went on to become one of the few hispanics to lead the creative department of a flagship office in a major international corporation when he assumed his role as Chief Creative Officer at FCB New York in December of 2012. During his stay at FCB New York, Javier worked for brands such as Oreo, Amtrak and The Jamaica Board of Tourism. He led the team that concepted and developed the brand “The Real Cost” brand for the FDA first anti-tobacco campaign aiming teens.
 
Campopiano’s journey was, however, destined to lead him back to a former agency. In 2014, Pablo Del Campo, former president of Del Campo Nazca Saatchi & Saatchi, became the Global Creative Director of Saatchi & Saatchi. He immediately brought Javier onto his team and based him at the Miami office as Chief Creative Officer for Saatchi & Saatchi’s US Multicultural Division, Conill Saatchi & Saatchi and Saatchi & Saatchi Latinoamérica.
 
Within 18 months of his career move, Javier and his team have successfully revived the creative reputation for the network in the US by producing awarded work for internationally recognized clients such as Toyota, Tide, Crest and T-Mobile.
 
In September 2016, Javier moved back to New York to take reign as CCO in Saatchi & Saatchi NY. In less than two years, Javier and his team have created awarded and recognized work for the biggest brands of the agency such as P&G and Walmart. Some of this work helped Saatchi NY to have one of its best years ever at Cannes 2017, where the agency won 13 Lions, five of them gold. The recent work created for Tide at the Super Bowl, "It´s a Tide Ad",  stands as one the best ideas of 2018 for both the industry and the press.
 
Throughout the span of his career, Javier’s work has been recognized and awarded by the most important advertising festivals in the world. His recent work for Tide at the Super Bowl has gained him the honor of receiving a Black Pencil at D&AD. He is the proud recipient of 40 Cannes Lions, including an Outdoor Grand Prix, and several Gold, Silver and Bronze awards at LIA, Clio, ANA, The One Show, D&AD, El Círculo de Creativos Argentinos, FIAP, El Sol, and El Ojo de Iberoamérica. He has judged at Cannes, Clio, The New York Festivals, El Sol, Wave, FIAP, El Ojo de Iberoamérica, Festival de Antigua, and has served as president of the OHH Jury at El Círculo de Creativos Argentinos.
 
He´s married and has two children, Isabella and Helena. His wife, Julieta, is a freudian psychoanalist. She claims that Javier is her own award show case study.