Chosen by AdWeek as one of the most creative people in the world in 2018, Pancho was appointed Partner and Global Chief Creative Officer of DAVID, after a successful past with LOLA MullenLowe and only a month of starting his own agency MAD.
In his first year leading the company, DAVID Miami was named Agency of the Year both at the One Show and D&AD. The newly opened DAVID Madrid became the most awarded agency in Spain too. In recent years, Pancho has also helped his previous agency LOLA become four times Best Agency in Latin America, as well as the 9th most awarded agency in the world in the last edition of Cannes Lions.
During his career, he has led the work for popular brands such as Burger King, Magnum, Budweiser, Scrabble and created the most talked about campaign during the last world cup in Russia, Hidden Flag.
Pancho, at age 22, was awarded his first gold lion as a trainee, and now totals over 50 lions, adding 450 awards, a Black Pencil for the celebrated Moldy Whopper campaign and 36 Grand Prix from some of the most recognized festivals in the world, including the Effies, D&AD, One Show and Clio, amongst others.
Most recently, he was named Creative of the Year in Latin America by El Ojo de Iberoamérica and member of Ogilvy’s Creative Council.