Dominic is the Founder and Experience Leader of The XMakers, an Innovation company specializing in Spatial, Customer, and Brand Experiences.
His previous role was Experience Centre Leader for PwC Southeast Asia Consulting, where he was briefed to set up and launch the centre, and lead a diverse and highly talented team of Creatives, Emerging Technologists, Product UX/UI, Content Creators, Customer Innovation and Human Centred Design specialists.
Dominic has held positions in various organisations including Chief Creative Officer at Saatchi & Saatchi, Leo Burnett, and Lowe Worldwide, Creative at The Walt Disney Company, Global Chief Creative Officer of several accounts including Unilever and Acer, and Regional Executive Creative Director of agencies across APAC and The Middle East. He also spent 3 years as an awarded film director, shooting 25 commercials in his first year.
He has won over 200 International awards in Innovation and Technology, Spatial Experience, UX/UI, PR, Advertising, Graphic Design, Activation, and Film. He has held global Creative Board memberships at Saatchi & Saatchi and Lowe Worldwide, and for PwC, Digital, Experience Consulting, and Real Estate. His highest career achievement to date was to lead a 3-year project to create a country’s democratic election system and national anthem.