is joint executive creative director of McGarry Bowen London, an impassioned anti-bullying advocate and equality campaigner. She is an in-demand speaker and international juror, including at Campaign BIG, Cannes Lions, D&AD, Clios and Creative Futures.
With a career spanning 30 years at agencies including Grey, Publicis, O&M and M&C Saatchi, Higgs is known for her culturally-relevant and purpose-driven work on some of the world’s biggest and best-loved brands. As Group Creative Director of Grey London for the last four years, she put Captain Birdseye back on the map with a much-needed makeover, launched Nokia’s Bond campaign for ‘No Time To Die’ and created a fundraising campaign for M&S using real breast cancer survivors to fund life-saving research. Driven to support diversity and equality throughout her career, at Grey she created a striking campaign for Gay Times’ charity Amplifund
, while her Ogilvy film for Kick It Out
, highlighted the unacceptable homophobic language prevalent in football and made front page news.
Speaking out against workplace bullying, she recently shared her experience on LinkedIn
and in Campaign
, prompting a huge response and pushing the topic up the industry’s agenda. She is also a SheSays Momma mentor, part of the Uninvisibility Project and board director of the Circle Collective, a social enterprise that helps young people to work.