2021 Creative LIAisons Coaches

Tobias started his advertising career as a copywriter at Scholz & Friends in 1996. After two years he went on to Springer & Jacoby (S&J) to work on Mercedes-Benz and other clients.

 

In 2000, Tobias became Creative Director of Springer & Jacoby’s Unit 4, handling Mercedes-Benz as well as smart, Maybach, Loewe and Axel Springer. In 2004 he was promoted to Executive Creative Director.

 

He left the agency in 2007 to work as a freelance Creative Director for renowned agencies such as Jung von Matt, BBH London, BBDO, Nordpol and Kempertrautmann. In 2011 he joined Kempertrautmann as a Creative Director for Audi.

 

In 2014, Tobias became Group Creative Director and Member of the Management Board at Grabarz & Partner, one of Germanys leading independent agencies. While there he created international campaigns for Volkswagen and Burger King.

 

In 2019, Tobias went back to Scholz & Friends Hamburg to become Managing Director and Partner of the Scholz & Friends Group.

 

In 2021, he opened the first international office for the well-known Swedish agency INGO Stockholm (BURGER KING "Moldy Whopper", "The Swedish Number") in Hamburg, Germany.

 

Tobias has won around 650 awards, including LIA, Cannes Lions, One Show, Eurobest, Clio and ADC of Europe and has served as a jury member and jury chairman for national and international juries such as London International Awards (LIA), Eurobest, the British D&AD, the One Show, Clio and the German Art Directors Club.