2021 Creative LIAisons Coaches

Nish Shah

Chief Strategy Officer
Initiative Canada
, Canada

One part strategy, one part creative, Nish has developed award winning work across a broad range of clients and agencies from creative to media.
In his current role as Chief Strategy Officer for Initiative Canada, Nish goes beyond what is expected, redefining the work of a media agency. Since joining Initiative Canada, the agency has won over 45 awards including a Cannes Lions Grand Prix in Creative Data and Best in Show at the Media Innovation Awards for Black & Abroad's Go Back to Africa campaign. Initiative was also recently named "Gold Media Agency of the Year" by Strategy Magazine, a first for the agency. 
Outside of work, Nish also serves on the Board of Vibe Arts, a non-profit focused on supporting emerging artists and bringing arts education to underprivileged youth in order to help them discover their creative potential.