Sandipan’s been practicing advertising and communications for 22 years now. His stints with leading networks like Saatchi & Saatchi, BBDO and GREY have shaped his view of how advertising can positively impact businesses and the world at large.
Under his leadership, GREY was recently ranked among the top 4 creative agencies in India by the Cannes Global Creativity Report, 2019. He has led the agency to win multiple Lions at Cannes, India’s first D&AD Yellow Pencil in Design, a Grand Prix and over a dozen metals at Spikes, at One Show, Adfest and several Effie wins.
His body of work on P&G Gillette, Indian Air Force, Radio City and Mahindra Rise has moved the conversation on gender roles, stereotypes and empowerment through education in India and abroad. His ‘Barbershop Girls’ and ‘Man Enough’ campaigns have garnered over 80 million views globally and find mention among Gillette’s most defining work.
He’s been on the jury at London International Awards, Cannes Lions, One Show, Spikes APAC and has also been a member of the Grey Global Creative Council.