2021 Creative LIAisons Coaches

Alexandre Peralta

Executive Creative Director
São Paulo
, Brazil

Alexandre Peralta is Executive Creative Director at Africa. With 29 years of experience at the leading edge of the advertising industry, Alexandre has worked at some of the big multinational agencies such as AlmapBBDO (Copywriter), Talent Marcel (Creative Director), DM9DDB (Executive Creative Director), FCB (Chief Creative Officer), StrawberryFrog Brazil (Partner, CEO & Chief Creative Officer), CP+B Brazil (Partnership) and Peralta Sao Paulo (Founder).
He has worked for iconic companies and brands, including Itaú Bank, Havaianas, Volkswagen, AB InBev, Natura, Quaker, Mondelez, BelVita, Bacardi, Samsung, Audi, BMW, Pirelli, Mitsubishi, Martini, Grey Goose, Unilever, Fiat, Sky, Mizuno, PepsiCo and Pepsi, for which he created the 'Ask for More' global campaign with David Beckham and the Manchester United. He has amassed awards at LIA, the Clio Awards, D&AD, One Show, Effie Awards, New York Festival, London Festival, Fiap and Cannes Lions Festival where he was also invited as a jury member and as a speaker twice.
"In the world of advertising, Alexandre Peralta rocks. When I found out he was the creative behind one of Pepsi's classic Beckham spots I invited his agency to take part in a pitch. After that, I have had the privilege of briefing him on different campaigns and his approach to any business challenge is simple, based on real insights and delivered with passion. An awesome professional and a person I continuously call when I need a different perspective. Being creative pays off." -- Carlos Ricardo, HP Head of Marketing Print Americas
Alexandre has written two books: 'Comece em propaganda com uma ideia' (An idea to start in advertising), which served a means to share his professional experience with students interested in entering the world of advertising; and 'Ideias que espalham' (Ideas that spread), which he co-authored with Adam Morgan (Eat Big Fish), Campanas Brothers (artists) and Heitor Dhalia (Filmaker).