2021 Creative LIAisons Coaches

Pedro Prado

Executive Creative Director 
TBWA\Media Arts Lab
São Paulo
, Brazil

I was born in Rio de Janeiro, Brazil. I lived in New York, Texas, Indiana, São Paulo, and began my career as an advertising copywriter in 1998.

In 2005, I joined F/Nazca Saatchi  &Saatchi, where I remained for almost 15 years. First as a copywriter, and later as a Creative Director. In 2019, I moved to Leo Burnett, Brazil as Creative Executive Vice President.

In 2021, I left Leo Burnett and joined TBWA/Media Arts Lab as Executive Creative Director, working solely for Apple.

Throughout my career, I worked for brands in different segments, such as Apple, Nike, Google, Fiat, Skol Beer and Guaraná Antarctica (Ab InBev), Trident, Oreo, and Club Social (Mondelez), Leica, Honda, Samsung, Nivea, Bradesco Bank, O Boticário, Sadia (BR Foods), BTG Pactual Bank, Electrolux, Pinacoteca de São Paulo, D&AD Awards, Mizuno, Miami Ad School, Coca-Cola, L’Oréal, TIM, and Claro Mobile.

I have worked on countless projects, such as “República Popular do Corinthians” and “Addiction” for Nike; “Allied Brands” for Skol Beer; and “Everything in Black & White” for Leica, and have been recognized with dozens of medals at the São Paulo Creative Club, as well as trophies at London International Awards, Cannes Lions, D&AD, The One Show, Clio Awards, ADC, Wave, El Ojo, Ciclope, FIAP, and El Sol.
I'm currently part of São Paulo’s Creative Club’s board of directors and have been a jury member at countless national and international festivals, such as São Paulo Creative Club, London International Awards, The One Show, D&AD, Effie Awards, Wave, Shots, Ciclope, Wave, Andy Awards, and Clio.