2021 Creative LIAisons Coaches

Richard Yu

Regional Chief Creative Officer, Greater China
ADK Taiwan
, Taiwan

Richard is highly enthusiastic about creativity and that has never changed since he started his career in the advertising industry in 1993.

He led his agencies, which he worked in to win “Agency of the Year” in Greater China or Taiwan for 13 consecutive years (2008 ~ 2020) in several famous international creative rankings, such as The Gunn Report, Campaign Brief Asia and Campaign Asia-Pacific and etc.. ADK TAIWAN was awarded Agency of the Year in One Show Greater China Awards three times in 2015, 2018 and 2019.

In 2016, Richard was selected as "Greater China Creative of the Year" by Campaign Asia-Pacific AOY Award and ranked “TOP19 Aisa’s most awarded creative directors” in Campaign Brief Asia Creative Rankings from 2016-2020.

He is also the record-holder for winning Cannes Lions, London International Awards, New York Festival, Mobius, AWARD, Spikes Asia, ADFEST, One Show Greater China Awards, Longxi Creative Awards, AME Awards and Tangrams Awards among the Taiwan industry.

Richard has judged at many prestigious creative competitions in the industry, including London International Awards 2019, The One Show 2021 & 2018 and The One Show Asia Showcase 2020, D&AD 2019 & 2017, Cannes Lions 2016, Spikes Asia 2019, AD STARS 2018, ADFEST 2016 Direct Lotus Jury President and LIA Chinese Creativity Show 2018 Branded Entertainment Jury President.