Coming from a Mechatronic & Fine Art background, I am a hybrid creative leader. I started my career by building robots in the South of France. Designed products, crafted brands, and told stories in London. Redesigned business around their customers in Australia. Created physical and digital experiences in Singapore and Tokyo. Developed humanitarian initiatives and nation branding in Dubai. Today, developed globally leading Beats by Dre in Los Angeles.
Problem solver, conceptual thinker, and designer at heart. I believe in true creative spirit and dedication to the craft. I have a passion for storytelling, digital experiences, service & product innovation. What excites me the most is creating stories, services, and products that make people's lives better.