2022 Creative LIAisons Coaches

Brett O'Connor

Founder / Executive Creative Director
VCCP Health
, United Kingdom

Brett is no stranger to award shows, having been Jury President and Judge for top organizations, including the London International Awards, the One Show, Cannes Lions Health, Eurobest and the Clio Awards. He welcomes their bar-raising impact on the industry and the ambition and support they offer young creatives. 

His own career started in consumer advertising, before he entered the world of healthcare at McCann Health. Here, he went on to win multiple awards at a UK and global level, including the PMs, IPA Best of Health, the Global Marketing Awards and The RX Club, where McCann became the most-awarded agency in his final year. But Brett’s proudest professional achievement is founding VCCP Health and leading the small London agency to become one of the highest awarded healthcare agencies in Europe. Whether for patients, professionals or the public, his approach combines a love of art direction with pithy copy, strategic insights and a knack for challenging the status quo. 

Great lines aren’t just for advertising though; Brett runs his own fly-fishing business and co-manages fly-fishing magazine FlyCulture. His passion for fishing is evident in the names of his other great loves, his children Finn and Brook. When he’s not working, you’ll find Brett with these two and wife Holly, enjoying English country life.