2022 Creative LIAisons Coaches

Pancho Gonzalez

Chief Creative Officer
, Chile

Pancho González studied advertising at the Universidad de Santiago in Chile and got his MBA at the Berlin School in Steinbeis University, Germany. He is currently Chief Creative Officer at Inbrax Chile; Board Member & VP at IAB Chile; Marketing Circle Member at Icare and Past Board Member in Achap (Chilean Ad Association).
He has been a judge at major worldwide advertising festivals, including LIA, Cannes (2007-2021), Clio Awards, D&AD, The New York Festivals, Art Director's Club, Caples, Global Best of Best Effie 2021, Webby Awards, Ad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Mobius, Echo Awards, Golden Awards of Montreaux, Cristal Festival, AdForum, El Ojo de Iberoamerica and Achap (Chile), among many others; and was the first Chilean to chair the jury of AME Awards in New York and the first to teach at the Miami Ad School. He has been a speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, Sri-Lanka, United States, Japan, Mexico, South Korea, Sri Lanka, Czech Republic, Peru and Chile.   
He has more than 170 national and international recognitions (LIA, Cannes, ADC's, New York Festivals, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Webby Awards, Echo Latam, Grand Prix FICE, Caples Awards, AME Awards, Young Guns, Epica Awards, Cristal Festival, Creativity, Young Creatives One Show, Cresta Awards, Graphis, PHNX AdForum, Eagle, AdStar, IAB, WINA Awards, Achap, Archive, The Indie Summit Awards, Creativepool, FICE (Grand Prix), Fepi, Eagle Awards, Summit Creative Awards (Best of show), A’Design Awards, Never Zapping Festival). He is recognized as top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2017-2018-2021, London; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv.com 2017 & 2021; Top one worldwide CCO jury at TheNextGag 2017; nominated MKTG BEST 2018-2021 as Chief Creative Director in Chile; Chilean top 1 copywriter of the decade and Chilean top 2 agency of the decade, both at Lüerzer’s Archive; Agency of The Year at WINA Festival 2020; Agency of The Year at TopFICE 2020; and Top 10 Crema Ranking 2014 & 2020 by Adlatina. Recently among the 40 Over Forty 2020 list. 
Mentor at Acción Emprendedora; Female Foundry; Mentor at Red de Mentores; MBA Professor at Universidad de Santiago de Chile; Presenter at IAB Chile Seminar “New Normal Digital”; CRECHI (Chilean Congress for Creativity); Host of podcast #IABDigitalTalks; Coach at LIASON 2021 and D&AD. 
Throughout his career he has worked for local and global brands and is happily married and partnered with Carolina, whom he has a son called Caetano with.