2022 Creative LIAisons Coaches

Dan Lucey

Chief Creative Officer
Havas New York
New York
, United States of America

Dan is currently the Chief Creative Officer of the Havas flagship office in NY and Annex88, overseeing all work on a multitude of brands such as Bank of New York Mellon, Rite Aid, adidas, Beam Suntory, Reckitt, TDA, JLL, Wells Fargo, XBS, JBG Smith and Keurig Dr Pepper.

Prior to Havas and Annex88, he was the Executive Creative Director and equity partner at JOAN, where he managed the creative output for Georgia Pacific, Virgin Hotels, General Mills' Fiber One, Facebook, Walmart, Graduate Hotels, SafeAuto, Hive, Burst and Potential Energy.

Dan believes that it is essential that brands form a meaningful connection with their audience through impactful work that plays off modern cultural tensions and truths. He formed this point of view from over 20 years of experience at some of the world’s most prestigious agencies. His work has earned multiple gold awards at Cannes, The One Show, D&AD, The ANDY’s, Clios, Art Directors Club, and the Effies. He is also proud that his most recent campaign for General MIlls recorded the greatest turnaround in the brand’s history.

His recent efforts lead JOAN to a 2020 Small Agency of the Year accolade from AdAge thanks to the agency’s “head turning creative.” JOAN also won a gold Glass Lion for their IP Womanikin, a device that turns traditional male CPR dummies into female CPR dummies. This attachment addressed the problem in which woman are less likely to receive lifesaving CPR aid because society is uncomfortable touching a woman’s chest. By training people on both male and female dummies we can ensure women will get equal help.  

He was recently included in Business Insider’s Most Creative People in Advertising Right Now, AdAge’s 40 under 40, and ADWEEK’s Creative 100. His Tide To Go Super Bowl commercial has been named one of the 10 best, on multiple polls.

Before JOAN, Dan joined BBDO New York, and teamed up with Chris Beresford-Hill, as an Executive Creative Director, leading a group that managed all Foot Locker brands, Guinness, Bud Light and priceline.com, helping the flagship office earn multiple AdAge A-List and Creativity A-List appearances, year after year.

Prior to BBDO, Dan led the Comcast and Google accounts at Goodby Silverstein & Partners. Before that he was at Saatchi & Saatchi New York, where he created some of the agency’s most high-profile, award-winning work, for Tide (Talking Stain), Crest (You Can Say Anything With a Smile), and Fruit by the Foot (Replacements). Dan started his career at Mad Dogs & Englishmen, in NY.

When he is not working, he can be found at home spending time with his wife and two children.