Mark Christou is the Co-Founder & Creative Partner of Independent Creative Agency, ROOK/NYC, and Founder & Partner of R/Co Ventures, a fund created to invest in and work closely with emerging CPG companies that require brand and capital partnership.
ROOK/NYC specializes in branding, packaging design and creative production. The company works as a creative partner that develops and deploys impactful, actionable creative to build awareness, drive consumption and impact culture through collaborative partnership with their clients.
In 2016, ROOK/NYC formed and grew an internal brand-side creative team to rapidly scale and deploy elevated output in partnership with Bain Capital and Sundial Brands’ Executive Team; they scaled a team of 4 to a team of 30 creatives in less than a year. Within that time, they executed viral social media campaigns, redesigned and repackaged a full portfolio of brands, repositioned point-of-sale, launched new beauty brands in Sephora and Ulta and deployed a national advertising campaign. Sundial Brands was acquired by Unilever in 2018; Mark served as internal Creative Director pre- and post-acquisition.
ROOK/NYC’s success led Mark to create an investment arm of the company called R/Co Ventures. R/Co Ventures makes focused investments in CPG portfolio companies that require brand and capital partnership. The company is involved with Love Corn, Culture POP Soda, IRIS NOVA (Dirty Lemon), Q Mixers and more.
Mark’s 20 years of experience both in London and New York in the creative industry has included roles as the internal Creative Director at Sundial Brands (Acquired by Unilever), Creative Director at Pearlfisher, New York and Design Director at The Brand Union (Superunion).