2022 Creative LIAisons Coaches

Bruno Bertelli

CCO di Publicis WW / CCO Publicis Groupe Italia /
CEO Le Pub Nederlands / Creative Chairman Le Pub

In a Global role, Bruno oversees creativity globally for Publicis Worldwide and Publicis Groupe Italy as part of the Executive Committee. Most recently he concepted and implemented the Groupe’s new agency – Le Pub – a model that integrates data, creativity and tech to produce creative and innovative brand experiences for clients.
 
Bruno joined Publicis Worldwide in January 2011 as ECD of Publicis Italy, together with creative partner Cristiana Boccassini. Following the growth of the Heineken client, they were appointed Global Creative Directors at Publicis Worldwide. In May 2016, Bruno was promoted to Global CCO of Publicis Worldwide, a role in which he leads the global creative board and works with clients including Heineken, Nestlé and Barilla. Prior to Publicis Worldwide, Bruno was ECD at JWT Rome on high profile international accounts.
 
Bruno is regularly asked to join and lead major global juries including his role of Outdoor President at Cannes Lions. He has spoken at many industry and business conferences including TED Verona, Advertising Week US/UK/LatAm and Cannes Lions. 

As the most awarded Italian creative in the world, he has international awards including 119 Cannes Lions (1 Titanium, 2 Grand Prix, 25 Gold), 6 Grand Clios and 1 Grand Prix at the NYF, along with numerous trophies from shows such as LIA, D&AD and The One Show.
 
Bruno was recognized as the most awarded Chief Creative Officer in the world in 2020 and 2021 ranking compiled by The Drum; the first time in history that an Italian has reached the top of the prestigious rank.
 
Over recent years, Bruno has led the creative output at Publicis to new levels, with Publicis Italy being ranked in WARC’s 2021 1st agency most awarded in Europe and 3rd most awarded Worldwide. In 2021 Publicis Italy was recognized  2nd Best Agency of The Year by D&AD and Cannes.
 
Born in Verona, Bruno graduated in semiotics and attended the school of Visual Arts, after which he started his career as a copywriter in New York.