2022 Creative LIAisons Coaches
Executive Creative Director
Karolina began her career in advertising by accident, which soon proved to be a happy one. During her 15-year career, she helped Ogilvy, then Y&R, and recently, DDB all become the most creative agencies in the country for several years in a row. She joined DDB in 2017 where she is responsible for the creative output of the country’s two biggest businesses, Deutsche Telekom and McDonald’s. With her leadership, the DDB team has won accolades from London International Awards, Cannes Lions and New York Festivals in the last 3 years, along with a cool first for the country: the cover of Adweek for a piece for McDonald’s Hungary.
Her work has been awarded in multiple years at London International Awards , Cannes Lions, The One Show, Eurobest, Art Director’s Club Global, New York Festivals, Epica, The Webbys and several Grand Prix’s at Golden. She has been honoured to judge both Cannes Lions and Dubai Lynx twice, Clio, London International Awards, ADC Global and Golden Drum. In 2019, she was the winner of the bursary competition for the Berlin School of Creative Leadership’s Cannes Creative Leadership Programme. She is honoured to be a LIAisons mentor for the second time.