2022 Creative LIAisons Coaches

Dominic Stallard

CEO & Experience Leader
The XMakers
, Singapore

Dominic is the founder and leader of The XMakers, specializing in Experience Strategy, Creative & Innovation.

His previous roles include Regional Experience Centre Leader for PwC Southeast Asia, Chief Creative Officer for Saatchi & Saatchi Singapore, Leo Burnett, and Lowe Worldwide, Creative at The Walt Disney Company, and Global & Regional CCO of more than 20 accounts.

He has won over 200 International awards in Innovation and Technology, Spatial Experience, UX/UI, Advertising & PR, Design, and Film, and has held global Board memberships at Saatchi & Saatchi, Lowe Worldwide and PwC.

His highest career achievement to date was to lead a 3-year project to create the citizen experience for a country’s democratic election system, including creating their new national anthem and public communications campaigns.