2022 Creative LIAisons Coaches

Brian Yessian

Yessian Music
New York
, United States of America

Brian Yessian – Partner/Chief Creative Officer - YESSIAN MUSIC
Brian Yessian, a lifelong musician from a family of musical artists, is partner and Chief Creative Officer of Yessian Music. Over his 20+ year career he has won awards that include Cannes Lions, Clio Awards, London International Awards, Emmys, Spikes, ADC, Webbys and THEAs. Brian has produced music that includes work with orchestras (LSO at Abbey Road Studios, NY Philharmonic, Budapest Symphony), choirs (Detroit Gospel Choir, Bratislava Choral), bands/artists (Aerosmith, Flo Rida, Gary Clark Jr, Blake Shelton) the world over for commercials, themed attractions, VR, museums, live shows, film, experiential and television. He studied at the prestigious Mozarteum Music Conservatory in Salzburg, Austria and toured Europe with orchestras and chamber groups.  Some recent music scoring, sound design and mix work includes the likes of Porsche, Nike, Fox Studios, Samsung, Disney, Tribeca Film Festival, Burger King, HBO, United Airlines and Universal Studios. Brian divides his time between the Yessian studios in New York, Detroit, LA and Hamburg overseeing the creative direction with the teams in each location and creating content around the globe.  

Yessian Music is an independently owned music and sound design company with studios in New York, Detroit, Los Angeles, and Hamburg, Germany. We are a team of producers, composers, engineers, sound designers and creatives who specialize in original music composition, sound design, music research & licensing, onsite mixing and location recording. We have a staff of 30 and utilize composers, artists and bands around the globe.
With a 50+ year history we have created for the likes of branded entertainment, film, theme parks, museums, TV commercials, live events, TV shows and online media.  During this time Yessian has grown to be one of the largest and most sought-after music houses in the world pushing technologies and developing new sonic tools to enhance the future of sound for all media types.


Mentees: Yashasvi Agrawal, Group Head – Art, DDB Mudra Group, Winnie Chen, Art Director, McCann, Shanghai and Joelle Annette, Founder & CEO, Soul Software, San Francisco 
This year was my second opportunity to be a mentor for the LIAisons coaching sessions and I was thrilled to be part of it once again.  Not only did I get to converse with these wonderful up and coming future creative leaders, I also left full of inspiration and new ways of thinking.  It always amazes me the string of emotions we go through in these sessions.  From listening to laughing and from pure passion to getting very serious.  Yes, of course we focus on our careers and what we aspire to be in this industry, but we also talk about what we love in life outside of work.  Our cultures.  The way we connect with each other around the globe. WHO we are as individuals.  This year was no different as I took journeys with some really fascinating people in our industry.  They all had a spark and they ALL are going to ignite in our industry.  Yashasvi Agrawal was a woman that wants to soak in every part of this industry.  She is creative and has well thought out ideas for her future in this industry (and beyond).  I can’t wait to see where she goes next!  Winnie Chen had me cracking up from the moment we started talking.  Wow, she is spunky and direct.  I have spent a lot of time all across China in my career, so we had an instant heart to heart conversation about EVERYTHING.  Look out world, Winnie is coming for you.  Joelle Annette has a passion for all things audio (hey that’s my passion too!).  She is well trained in music and I could tell she has a really good ear for the business.  That break into bigger parts of our industry are going to come her way because she has some fantastic ideas and is ready to soar.  LIA is giving great opportunities to the young people in our industry and I am just happy to be part of this endeavor.