2022 Creative LIAisons Coaches

Cristino Battista

Creative Partnerships Manager
, Italy

I currently work as Creative Partnerships Manager at TikTok and I am responsible for building long term partnerships with the top creative agencies and brands. My task is educating partners about the creative opportunities provided by TikTok and helping them to achieve the best-in-class creative works within the platform.

I worked more than 15 years in advertising companies. I started my career in BBDO Italy as copywriter working for brands such as MINI, BMW and Campari. I won many Italian and international awards, like ADCI, Epica, NY Festival and Cannes Lions. In 2008 I moved to J. Walter Thompson and I started my career in the WPP Group, first as Digital Creative Director for Barilla, UniCredit Bank, Mazda and Campari, and then as EMEA Executive Creative Director in the FCA (Fiat Chrysler Automobile) team, supervising the digital work of 100 people and 22 offices in Europe.