2022 Creative LIAisons Coaches

Pedro Prado

Executive Creative Director – East Coast
TBWA/Media Arts Lab
Coral Gables, FL
, United States of America

I was born in Rio de Janeiro, Brazil. Lived in New York, Texas, Indiana, São Paulo, and began my career as an advertising copywriter in 1998.
In 2005, I joined F/Nazca Saatchi & Saatchi, where I remained for almost 15 years. First as a copywriter, and later as Creative Director. In 2019, I moved to Leo Burnett, Brazil as Creative Executive Vice President.
In 2021, I left Leo and joined TBWA/Media Arts Lab as Executive Creative Director for the East Coast office, based in Miami, working solely for Apple.
Throughout my career, I worked for brands of different segments, such as Apple, Nike, Google, Fiat, Skol Beer and Guaraná Antarctica (Ab InBev), Trident, Oreo, and Club Social (Mondelez), Leica, Honda, Samsung, Nivea, Bradesco Bank, O Boticário, Sadia (BR Foods), BTG Pactual Bank, Electrolux, Pinacoteca de São Paulo, D&AD Awards, Mizuno, Miami Ad School, Coca-Cola, L’Oréal, TIM, and Claro Mobile.
I have worked on countless iconic projects, such as “República Popular do Corinthians” and “Addiction” for Nike; “Allied Brands” for Skol Beer; and “Everything in Black & White” for Leica, alongside my 12-year partner, designer and art director Rodrigo Castellari.
I have been recognized with over 400 international and local awards. Including medals at the São Paulo Creative Club, as well as trophies at London International Awards, Cannes Lions, D&AD, The One Show, Clio Awards, ADC, Wave, El Ojo, Ciclope, FIAP, and El Sol.
I'm currently part of São Paulo Creative Club’s board of directors and have been a jury member at countless national and international festivals, such as São Paulo Creative Club, London International Awards, The One Show, Cannes, D&AD, Effie Awards, Wave, Shots, El Sol, Ciclope, Wave, Andy Awards and Clio.


It's amazing to see how the Creative LIAisons program helps unleash and propel talent, taking amazing young creatives to the next level.
LIAisons is always a pleasant surprise.
You walk into it thinking you have something to teach.
You walk out of it realizing you have a lot to learn.
An amazing program, with an amazing group of mentees!
Thanks for the experience.