2022 Creative LIAisons Coaches

Alexandre Peralta

Executive Creative Director
Sao Paulo
, Brazil

Alexandre Peralta is Executive Creative Director at Africa DDB Brazil. With 20+ years experience in the advertising industry, he has worked at Peralta Sao Paulo (Founder, CEO & Chief Creative Officer), CP+B (Partnership), StrawberryFrog Sao Paulo (Founder, CEO & Chief Creative Officer), FCB (Chief Creative Officer), AlmapBBDO, among others. ??

Also for iconic companies and brands including Itaú Bank, Havaianas, Volkswagen, AB InBev, Natura, Quaker, Mondelez, BelVita, Bacardi, Samsung, Unilever, Audi, BMW, Pirelli, Mitsubishi, Honda, Fiat, Sky, KitchenAid, Microsoft, PepsiCo and Pepsi, for which he created the 'Ask for More' global campaign with David Beckham and Manchester United.

??Speaker at the Advertising Week Festival in NY. Speaker twice at the Cannes Lions Festival in France. Jury member at the Cannes Lions Festival. Award winner at London International Awards Festival, Cannes Lions Festival, Clio Awards Festival, Effie Awards, D&AD, One Show, New York Festival, Fiap and many others. Best Brazilian Campaign 2021 at Globo Network. Best Brazilian Commercial 2021 at SBT Network. ??

Three books written, among them 'Comece em propaganda com uma ideia' (An ideia to start in advertising), which served a means to share his professional experience with students interested in entering the world of advertising; and 'Ideias que espalham' (Ideas that spread), co-authored with Adam Morgan (Eat Big Fish) and Campanas Brothers (artists).