The most challenging part of our profession is not to come up with a big idea. It is to come up with a big idea after the first one was not approved. That's why we must push hard every day.
I'm Lucas Ribeiro, a Brazilian copywriter born in Rio de Janeiro, crafted in São Paulo, and now working for the U.S. market. In my career, I've had the chance to create for big brands and win some important awards.
I hope we meet soon to share exciting stories and exchange great experiences. See you.