2022 Creative LIAisons Coaches

Joel Simon

CEO / Chief Creative Officer
JSM Music
New York
, United States of America

JSM is a global commercial music production leader for the world's most influential and compelling brands. Located in its beautiful, newly completed 10,000 sq. foot facilities in NYC’s Financial District, JSM is one of the world’s most comprehensive recording and creative resources boasting a full staff of composers and arrangers. Embracing new ideas and technologies, with the goal of working towards powerful creative and quantifiable solutions for its clients, JSM has paved the way in musical equities and sonic branding.

Led by CEO and CCO Joel Simon, JSM’s collaborations have been awarded 92 Cannes Lions including several of the coveted Titanium, Grand Prix, Glass & Integrated. JSM recently won the 2020 Emmy Award for Outstanding Commercial for Sandy Hook Promise “Back-To-School Essentials”. Additionally JSM has won 2019 LIA Music and Sound Company of the Year, dozens of Clio’s, sports Clio’s, The 2020 Grand Clio for Storytelling, The 2016 Super Clio, 32 AICP, Webby Awards, Cresta and Immortal Awards, 26 Addy’s, Andys, One Show, Gold AdAge Hispanic Creative Advertising, and a dozen Shots Awards.

A former Crain’s Business 40Under40 honoree, Simon has judged work for the global advertising and music industries; LIA, Music + Sound, Cannes, Clio, Webby, Advertising Week, Billboard Music Conferences and The AICP. Bloomberg Television recently called on Simon to be its "Mystery Guest" representing the advertising and commercial music production industry.