2022 Creative LIAisons Coaches

Jessica Apellaniz

Chief Creative Officer
Ogilvy Mexico & Latam
Mexico City
, Mexico

Jessica is one of very few women in a creative leading role across LATAM. An experienced jury member across the main award shows, including Cannes Lions and One Show. She was responsible for winning the first D&AD Pencil for Mexico and has won at Cannes every year since her young days as a creative director.
Jessica arrived at Ogilvy in 2017 and was named CCO for Latinamerica in 2020, a position that she leads from Mexico.  She has been a member of the Worldwide Creative Council, Women to Watch Mexico and one of the 100 Creative Leaders by Adweek Creative 100.
Her ability to craft tailor-made, multidisciplinary teams for each of her clients is one of her best assets. In fact, that is how she got her first VP position managing global accounts such as AB-Inbev, American Express and BMW. More recently, at Ogilvy, Jess has done the same with Coca-Cola, BP, Mazda and Aeromexico (Latin America) with unrivaled success.
Jessica started her career as a producer, which helped form her diligent way of working and keen eye for striking work. In fact, she once was a producer for MTV Latam, back in the day when music videos ruled the airwaves.
But all these achievements pale in comparison to her greatest feat of all: being the best mother she can be to Fabiana, her adorable 5-year-old daughter and her newborn baby Romina, while striving to find the elusive work-life balance so often tricky to nail in this dynamic world of creativity!