Group Planning Director
Belinda has almost 25 years agency experience and has held leadership roles in strategy, creative, and digital for both B2B and B2C agencies.
Belinda never intended to work in advertising and fell into a copywriting role through chance after graduating in creative writing and live arts. She quickly worked her way up the creative ranks, becoming the creative director for both an integrated and a fully digital agency, before making the switch to strategy. This decision has taken her around the world, having since worked in New York, San Francisco, Europe, and Singapore.
Clients Belinda has worked with include Microsoft, HPE, Nokia, Samsung, JLL, Beam Suntory, Mastercard, Visa, Les Mills, Singapore’s Health Promotion Board, and more.