2022 Creative LIAisons Coaches

Alfonso Arbós

Creative Lead
Wunderman Thompson
, Finland

Alfonso is a creative director with over 15 years of experience. He has a mixed bag of experience collected across the globe from Spain to the Nordics to the Middle East. He honed his skills in Del Campo Saatchi & Saatchi and Bungalow25 in Madrid, MullenLowe MENA in Dubai and Hasan & Partners in Helsinki. Currently, he works as Creative Lead at Wunderman Thompson in Helsinki.
He loves to build brands and experiences that engage people, generate affinity to the brands and manage to turn heads and generate earned media.
He’s passionate about the power of creativity based on a sound strategy, he believes that good creative always comes with a great understanding of the soul of each brand.
Throughout his career, he has won numerous awards and distinctions in major advertising festivals such as Cannes Lions, Dubai Lynx, Eurobest, Loeries, Epica, Effie, El Sol, etc.