2023 Creative LIAisons Coaches

Birger Linke

Chief Creative Officer
Birger Linke Design
, Switzerland

With two decades in the industry, Birger has worked on both, agency and client side, as a creative and marketer for Springer & Jacoby, Saatchi & Saatchi, JWT, Leo Burnett, Ogilvy, BBDO Interone, set up TBWA\Vietnam, and is partner in headphone start up, Lynxsonic.
Working across disciplines, Birger has won more than 200 national and international awards, including Gold at Cannes, the first ever D&AD for Vietnam, was named most awarded DM creative in Asia, "hottest" creative in Vietnam, and ranked in the Top 100 of “Hottest Creatives in Asia”.
Birger's “TransMariner” campaign for the Republic of Singapore Navy was ranked No.4 in the world (Won Report), his Coke "Olympic Beat" campaign garnered 400 Million views within the first month on air. He created the world's first WeChat ad for BMW, helped make Saatchi & Saatchi Singapore the most awarded direct marketing agency in the world, and TBWA\Vietnam the most awarded agency in the country.
Birger became a member of the advisory council of the University of Economics, Ho Chi Minh City, is ranked top in Creativepool's "Top 25 Inspiring & Influential Art Directors", and is in the Top 10 of Lürzer's Archive's Creative Directors in China for 3 consecutive years.
With his own design consultancy, Birger focuses on the healthcare industry. He helped to launch a reusable mask into the Chinese market that eliminates viruses upon impact. The project picked up design awards worldwide and became part of the collections of the Design Museum, Essen, Germany, the "Neue Sammlung" of the Pinakothek der Moderne, Munich, Germany, and the MOOD Design Museum at Lake Como, Italy. He is ranked No. 1 Packaging Design CCO in China and Asia Pacific and his Design Consultancy is ranked No.3 Packaging Design Agency in China and No. 4 in Asia Pacific by ADC New York.
Birger is a member of D&AD, Cannes Lions’ 1954 Club, and The Design Society Singapore. He was a judge at London International Awards, D&AD, New York Festival, ADFEST, Adstars, Award, Young Guns, a.o.
In his free time Birger lectures on marketing and advertising and works on design projects. He holds a Private Pilot License.