2023 Creative LIAisons Coaches

Samira Rafi

Creative Director
Boomerang Communication
, Morocco

A Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising.
Commitment is at the core of what she does. Samira believes in work that inspires and drives a positive change for people, for the planet, and for the industry.
She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands.
She also worked in creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms.
Samira was selected as RARE Leadership Academy Delegate By Google and served as a jury member of several international festivals that include Cannes Lions Festivals, D&AD Award, New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, Golden Trailer Awards, Shorty Awards, Summit Creative Award, Luum Awards and Wina Dubai.
Away from the office she is a Mentor at The 30 Minute University of Planning and member of Time for the Planet, an international non-lucrative association.