2023 Creative LIAisons Coaches

Nkanyezi Masango

Incoming Chief Creative Officer
Dentsu Creative (SSA)
, South Africa

Nkanyezi is Group Executive Creative Director at Accenture Song, Johannesburg. His key responsibility is harnessing the creative energy of the Accenture Song Johannesburg office, while working collaboratively and tirelessly with teams across the broader network.

His career began at TBWA Hunt Lascaris in 2002 as a junior writer. When he discovered that creativity has no cultural boundaries, he decided to take his talents to TBWA Hong Kong in 2007. And immediately got the once-in-a-life-time chance of working on adidas for the Beijing Olympics.

Since then, his work has been recognised multiple times at LIA, Cannes Lions, D&AD, One Show, Epica, and Webbys. He often serves on those juries too.

Last year, he was invited to speak at Cannes Lions Festival of Creativity, becoming the first SA-based creative to do so.

A champion for diversity in the creative field, he founded Blackboard, an initiative that aims to raise awareness for creativity as a career to high school students in disadvantaged communities. Blackboardcommunity.co.za