2023 Creative LIAisons Coaches

Xavier Sánchez

Global CCO, The Bloc Partners
Founder / CEO, Umbilical and Amniotic.tv
, Spain

Founder of the advertising agency UMBILICAL and the video content creation company AMNIOTIC.TV 
Global Chief Creative Officer and Founding Partner of THE  BLOC PARTNERS network.

Xavier Sánchez is the founder and CEO of the advertising agency Umbilical and the video content creation company Amniotic.tv; founding partner of the The Bloc Partners network and also its Global Chief Creative Officer. 
Xavier Sánchez has been working on healthcare communications over the last 25 years for prestigious accounts such as Novartis, Sanofi, BMS, Boehringer Ingelheim, GSK, Leo Pharma, Merck, UCB, Ferrer, Alcon, Bayer, Chiesi, Almirall or Nestlé.
Before becoming independent and founding Umbilical, he developed his work as Executive Creative Director at Ogilvy One and Ogilvy Health, Torre Lazur McCann and Adding Targis (now CDM). He was also former Partner and Creative Director at Pavlov.
His work has been honored at both national and international competitions such as The Global Awards, Rx Club Awards, Best of Health Awards, Indigenius Awards, Lisbon Health Awards and Aspid Awards. 
Xavier Sánchez has been the first Spanish Creative Director to be selected as a Jury member at the Cannes Lions Health Festival and was also the first from the country to be a member of the the Clio Healthcare Awards and the The Global Awards in which he has also been invited on numerous occasions to the Executive Jury Panel in both.
Former President of the Aspid Awards edition, he also has been an international juror at LIA (London International Awards), NewYork Festivals Health Awards, RxClub Awards, Lisbon Health Awards and Indigenius Awards.
He is author of “Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in the healthcare marketing campaigns" and co-author of “Marketing Farmacéutico”. 
He is former Professor of Brand Communication, Corporative Communication and Creative Skills at ESIC Business School and Associate Professor at EADA Business School.
And, overall, Xavi strongly believes that positive thinking and joy are, and will be, the engine that will move the world forward.