2023 Creative LIAisons Coaches

Waithera Kabiru

Africa Digital Hub – Lead
Diageo Plc
, Kenya

Waithera is a seasoned Marketing practitioner with specialist capabilities in media. Over the last 18+ years, she has led successful marketing campaigns in various African markets in the CPG, Media and Telecommunications Industries.
As the Head of Media Futures, at EABL, a subsidiary of Diageo PLC, she leads the development and execution of connection plans to drive business outcomes in line with the marketing business plans. Over the last 4 years, she has grown capability in the EABL marketing team in media, digital and ecommerce that has seen brand salience grow consistently due to effective and efficient media planning.
As a thought leader in marketing, her work has been published locally and internationally in Adweek, Fast Company, Biz Community and Business Daily (Kenya) and is the host of Season 1 of the MSK podcast #iMarket. She has provided expertise as a Jury Member at the 2017 Loeries Awards (South Africa) and the 2018 and 2019 London International Awards, the 2020 MSK Awards, and the 2021 WARC awards for Media.