2023 Creative LIAisons Coaches
Partner, Chief Creative Officer
Humberto Polar has a remarkable career both in the fields of art and advertising. As an advertising professional, he has a long and successful career in the creative field. His contributions to the creative reputation of the Latin-American region include being a founding partner of Lowe SSP3 in Colombia, being the Head of Creative at Lowe Latam from Mexico, the creative leader of FCB Mayo in Peru (where he returned for a brief period of 4 years), Head of the FCB Latam Creative Council from FCB Mexico and President at Grey Mexico. From November 2020 he is a Founding Partner and Chief Creative Officer at the JuJu Mexico. Polar has been a 3-times Cannes juror, jury member at the One Show, Clio awards, El So, El Ojo de iberoamerica and speaker at Dubai Lynx, One Show, Creative Week (New York), Eurobest (Lisbon), El Ojo (Buenos Aires), Cannes Lions and Young Creatives Academy. He is one of the most awarded creative directors of the region and one of the very few to win Cannes Lions from three different countries. In 2014, Business Insider included him in the list of the 25 best creatives in the world, in the 7th position. As an artist, he is a renowned visual artist and electronic musician with many solo and collective shows all over America and Europe. In 1999, he founded Pantamuzik (an electronic music label based in Berlin dedicated to Latin-American talent). He lives in Mexico City.