2023 Creative LIAisons Coaches

Sebastian Tarazaga

Global ECD Coca Cola /
Chief Creative Officer LATAM
Wunderman Thompson
, United States of America

Sebastian "Patán" Tarazaga is the Chief Creative Officer for Wunderman Thompson LATAM + Global ECD for Coca Cola since 2022.

He is owner of 100 awards at Cannes Lions including the 2020/2021 Innovation Grand Prix, with the Degree inclusive campaign and also Grand Clio with the same campaign at 2022 Clio Health Awards.
As LATAM CCO, alongside with Daniel Minaker, he is responsible for delivering world-class services to clients as well as continuing to raise the creative profile in the LATAM market, which includes Argentina, Brazil, Colombia, Mexico, Chile, Uruguay, Costa Rica and Peru.
Over the years, Patán has created local, regional and global work for many brands such as: Coca-Cola, Axe, Rexona, Philips, Gillette, Nike, BGH, Andes Beer, VH1, Stella Artois, Universal Music, Gatorade, Pepsico, Personal Telco, Movistar Telco, Banco de Bosques, Fundación Huésped and Mr Monk Brewing Co.
In September 2015, Patán and his partner Dany joined Wunderman Buenos Aires as Executive Creative Directors - the #1 Digital and creative agency in Argentina (source AgencyScope). In the last two years, they have helped turn Wunderman Thompson Buenos Aires into a creative powerhouse taking it from the 34th spot to the N°1 spot on the Argentinian ranking. Also, N°1 Latam agency in NYF (2022), Gerety, LIA and Epica.
Patán and Dany have been creative partners for the past 15 years. Prior to joining Wunderman Thompson, Patán worked at BBDO Argentina, where he helped oversee the creative department. He has also held several positions at Del Campo Saatchi & Saatchi in Argentina.
Patán's work has been well received by today's most renowned shows and festivals including: LIA, Cannes Lions, Clio Awards, EFFIE Awards, D&AD, NY Festival, ADC, Project Isaac Awards, One Show, Sol Festival, Smarties, EPICA Awards, IAB, Webby Awards, FWA, ANDY, FIAP, Wave, Ojo de Iberoamérica, El Diente and +DIGITAL, among others.
In addition, Patán has participated on many festival juries including LIA, Cannes Lions, New York Festivals, Adweek Project Isaac, El Sol, El Ojo de Iberoamérica, Lisbon Festival, Wave festival Rio, and Círculo de creativos Argentinos, just to name a few. He has also spoken at El Ojo de Iberoamérica Festival, twice.
Although he has a dual role, he has relocated to Florida to fulfill creative excellence for The Coca Cola Company.