Executive Creative Director
, United Kingdom
Sue Higgs is joint Executive Creative Director of McGarry Bowen London, an impassioned anti-bullying advocate and equality campaigner. She is an in-demand speaker and international juror, including at Campaign BIG, Cannes Lions, D&AD, Clios and Creative Futures.
With a career spanning 30 years at agencies including Grey, Publicis, O&M and M&C Saatchi, Higgs is known for her culturally-relevant and purpose-driven work on some of the world’s biggest and best-loved brands. As Group Creative Director of Grey London for the last four years, she put Captain Birdseye back on the map with a much-needed makeover, launched Nokia’s Bond campaign for ‘No Time To Die’ and created a fundraising campaign for M&S using real breast cancer survivors to fund life-saving research. Driven to support diversity and equality throughout her career, at Grey she created a striking campaign for Gay Times’ charity Amplifund, while her Ogilvy film for Kick It Out, highlighted the unacceptable homophobic language prevalent in football and made front page news.
Speaking out against workplace bullying, she recently shared her experience on LinkedIn and in Campaign, prompting a huge response and pushing the topic up the industry’s agenda. She is also a SheSays Momma mentor, part of the Uninvisibilty Project and board director of the Circle Collective, a social enterprise that helps young people to work.