Alejandro is a multi-awarded winning ECD, focused on digital creativity and innovation. For more than 18 years, he has been working in Latin America and Europe. Over these years, he has led multidisciplinary creative teams to find new disruptive ways to connect with audiences.
Alejandro has extensive experience in independent and global network agencies, such as Leo Burnett, BBDO, MIG, Nucorpa, Territorio Creativo. Before Cheil, he was ECD in Good Rebels, leading global creative teams in 5 cities (London, Madrid, Mexico, Colombia, and Barcelona), developing projects based on Creative Data, Social Media, and Branded Content.
During his career, he has worked with brands including Samsung, IKEA, Coca-Cola, Toyota, Amazon, Volkswagen, Domino´s Pizza and Red Bull, generating creative strategies and brand positioning in diverse markets.
He has served as a Jury member for LIA, Cannes Lions 2020-2021-2022, The One Show, Eurobest, El Sol Festival, CdeC, El Ojo de Iberoamérica, ADCE, Immortal Awards (LBB), FIAP, among others and he has won more than 70 internationals awards from LIA, Cannes Lions, D&AD, Clio, Effie Awards, The One Show, Caples Awards, CdeC, El Sol Festival, FIAP, Lovie Awards, IAB Inspirational and Ojo de Iberoamérica.
Recently, Alejandro has got Cheil Spain in the second Spanish agency of Cannes Lions by number of metals obtained in the 2020/21 edition.