2023 Creative LIAisons Coaches

Nishant Shah

Regional ECD
Serviceplan Group
, Japan

A compulsive storyteller and a serial optimist, Nishant’s affair with writing started long before any sign of that signature tash. With an MBA in marketing and that diploma in “chatting-up-random-people”, he has grown from a nervous production assistant, to an award-winning Global Creative Director. His journey through advertising has taken him across continents, with agencies including JWT, MullenLowe, Publicis Groupe, 60LayersofCake and Bates, to creating acclaimed work on global brands including Unilever, Nike, Pepsi, Red Bull, Qatar Airways, Al Jazeera, Infiniti and Pizza Hut. Apart from being a winning pitch-maker, he has also managed to add some chrome to his cabinet at creativity conventions such as Cannes Lions, ADFEST, Spikes Asia, Dubai Lynx, Webby, Andy’s, Cristal, Adstars Korea, IAA and ACC Japan. But when he’s not making a sales pitch, he likes writing about himself in the third person. It's cute that he thinks it makes one sound important.