2023 Creative LIAisons Coaches
Erica Roberts
Chief Creative OfficerBBH
New York
Erica joined BBH USA from Publicis NY. As Publicis NY's CCO, she leveraged the power of media, strategy, experience, data and CRM to deliver some of the most creative and transformative work in the industry.
Most recently, she helped relaunch 10 of J.M Smucker’s largest brands, including Jif, Folgers, Milkbone and Café Bustelo. She has also been instrumental in leading the ongoing rollout of Citibank’s fully integrated global platform and Planet Fitness’s new brand positioning.
Erica's uniquely integrated approach earned her recognition as one of the Top 26 Agency Leaders to Watch by Adweek and 40 over 40 by Campaign.
Most recently, she helped relaunch 10 of J.M Smucker’s largest brands, including Jif, Folgers, Milkbone and Café Bustelo. She has also been instrumental in leading the ongoing rollout of Citibank’s fully integrated global platform and Planet Fitness’s new brand positioning.
Erica's uniquely integrated approach earned her recognition as one of the Top 26 Agency Leaders to Watch by Adweek and 40 over 40 by Campaign.