2023 Creative LIAisons Coaches

Pum Lefebure

Co-Founder / CCO
Design Army
Washington D.C.
, United States of America

Pum Lefebure is the Co-founder and Chief Creative Officer of Design Army in Washington, D.C. An award-winning creative director and savvy business leader, Pum has developed numerous international campaigns for high-profile clients such as the Adobe, Netflix, Neenah Paper, The Ritz Carlton, PepsiCo, Saucony, Hong Kong Ballet, and the Smithsonian. Born in Thailand, she brings a global sensibility to American design, a creative point of view that draws from different cultures and resonates with diverse audiences.
Guided by an entrepreneurial edge, Pum has elevated Design Army’s reputation as a trendsetter, while establishing her own hallmark: a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking, and industry savvy, she has proven that good design is the cornerstone of good business. Her thought leadership has appeared in Fast Company, the New York Times, Adweek, Entrepreneur, and Forbes, to name a few.
Pum regularly judges elite global design competitions, including Cannes Lions, Clio, D&AD, LIA, and Spikes Asia. She has served as jury President for Cannes Design Lions, One Show Design, AdFest, and London International Awards. Her own work has earned a plethora of awards, including D&AD, One Show, ADC, Red Dot, AIGA, SPD, and TDC, and she has lectured and led workshops around the world, from Copenhagen and Durban to Bangkok and Beijing.