2023 Creative LIAisons Coaches

Simon Shaw

Global Chief Creative Strategy + Innovation Officer
H+K Strategies
, United Kingdom

Simon leads the creative transformation agenda globally working with clients and across the agencies sectors and specialisms.

Simon has pioneered the design and creation of 10 Innovation + Creative hubs across the network bringing a new approach to client assignments. The hubs bring together creative, content, media, data and digital specialists with behavioral scientists to work alongside our sector specialists, public + corporate affairs consultants and communication experts. A fluidity of skills between these hubs is ensuring clients have the right people, at the right time, in the right place.

As the architect of the H+K’s Purpose Consultancy and 3P CommunicationsTM methodology Simon works extensively with CEOs, board executives and senior communicators to define, articulate and communicate their Purpose and associated communication strategies. As part of this role, pre-COVID Simon split his time between the United States, China and Europe advising clients including Coca-Cola, Spotify, Envision, Huawei, JD.com, Wanda, and Sunning; he now continues those conversations virtually.

Simon joined H+K as Chief Creative Officer in 2014 to work alongside the CEO and lead the transformation of the London agency. Through a program of cultural and business change a new agency purpose was introduced along with the development of new processes, specialisms and skills. In 2017 after 3 years of top and bottom-line growth London was awarded the Holmes Report UK Agency of the Year and in 2018 and 2019, Pan-EMEA Consultancy of the Year.

He is a well-renowned and respected industry authority, speaking and serving as judge at the Cannes Lions, Clios and as President on D&AD jury. Simon is consistently ranked one of the top 10 creative leaders by PR Week.

Simon is an awarded architect with degrees from the University of Edinburgh and University College of London.