2023 Creative LIAisons Coaches

Oliver Fuselier

Managing Director / Executive Producer - USA
Great Guns USA
Burbank
, United States of America


Oliver is the current Managing Director / Executive Producer of Great Guns USA. Award-winning, innovative, fiercely driven Managing Director / Executive Producer with 20 plus years of industry experience producing triumphs, across some of the most competitive ecosystems. Creative firepower to align boundary-pushing innovation with compelling storytelling to curate irresistible content. Record of success shepherding full media production lifecycle, end-to-end, crafting and delivering immersive outputs that inspire audiences and accelerate the realization of stakeholders’ goals. Important to Fuselier is talent; Always putting the directors and artists first. To him the roster is the heartbeat of the company. Finding talent that clearly has the talent, but doesn’t have the platform is very exciting to me.  It’s always been hard, but so worth the effort when opportunities happen and that talent excels beyond the original perceived expectation.   

Last year Oliver  and Great Guns USA/UK joined forces with LBBOnline  to launch and host a series called, “5n30 anything but advertising” where Oliver asked 3 guest per episode 5 questions in 30 minutes, extracting  the most  inner thoughts of the person themselves, knowing that in life almost everything we do revolves around our work…!  And sure enough, the conversation always comes back to work with heartfelt and real emotions. We have had about 52 industry leaders so far from Season #1 with 12 episodes behind us and now embarking on season #2 with guests such as Bianca Guimaraes, Terri Meyer, Matt MacDonald and Kwame Taylor-Hayford to name a few.     

Oliver tries to live by these 3 key elements:
 
Creativity; Finding the best creative in the industry for the directors & artists on the roster. 
 
Sales; Always selling the roster. Making sure that agencies and brands are aware of the talent he is managing.  Fighting for any opportunity for his directors to be seen and heard.  
 
Communicate; To agencies and brands about their projects no matter what the obstacles are or whether they are content driven or integrated adding technology and innovation. Finding solutions are important in today’s market. 

Awards include a Palme d’Or by Cannes Lions for Production Company of the Year (2016), serving as Jury Member of Cannes Lions, AICP, Ciclope, The Immortal Awards, D&AD, LIA’s, two (2) Emmy Awards, 1 grammy  nomination, LIAs, and among other recognition, ADDYs, Webbys, Clios, VMAs, Gold Lions, AICP Awards, and honors from the FWA and SXSW. 

Piloted the entire production lifecycle of hundreds of campaigns, including for household names such as Apple, Facebook, Google, GoDaddy, Mini, HBO, and Airbnb. 

Building talent careers, forging creative relationships, exploring evolving technology, to conceptualizing, articulating, and delivering authentic, meaningful, and irresistible content, across platforms is what keeps me continuing to do what I love. So, if you  ask  today,  he would say, “if I could do anything what would I do”, I would simply answer, aside from tap dancing  in a music video,  “I am doing it”.   
 
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.  As with all matters of the heart, you’ll know when you find it.”  S. Jobs