2023 Creative LIAisons Coaches

Gian Lanfranco

Co-Founder / CCO
L&C New York
New York
, United States of America

Gian is a Peruvian immigrant in the United States, that has spent the past 17 years of his career working as a creative director at some of the most prestigious advertising agencies around world; before starting his Independent Agency, L&C in New York in 2020, together with his creative partner Rolando.
In less than two years L&C became the most awarded Independent Agency in the world. L&C New York is Ad Age’s A-List Newcomer Agency of the year 2022, Best Independent Agency Worldwide at The One Show 2022, Best New Agency at The Andy Awards 2022, Best Boutique Agency at the ADC 2022, Best Independent Agency at the Clio Health Awards, 3rd best Independent Agency at D&AD 2022, Global Independent Agency of the year at London International Awards 2022, and Top 5 Independent agency at Cannes Lions 2022 after winning the coveted Grand Prix for Creative Business Transformation only on the second year after being founded. In less than two years, the agency has attracted global and U.S. clients including Dole, General Electric, Diageo, Spectrum, Thumbtack, etc.
Gian was recently awarded by Adweek as the most innovative and inspiring individual of 2022 in their coveted “Creative 100 List” and together with his partner Rolando both are #1 Chief Creative Officers globally by The One Show 2022, and Top 10 Chief Creative Officers by D&AD. He also served on juries and has been a speaker at all major advertising festivals including, Cannes Lions, London International Awards, The One Show, Clio Awards, The Andy Awards, Dubai Lynx, etc. Gian published his first book in Latin America in 2016 “Por Si Alguien te dice que No”, a manual to help emerging talent to turn their limitations into creative fuel. The book became a bestseller in South America.