2023 Creative LIAisons Coaches

Richard-Abraham Rugnao

President /
Chief Emerge Officer
Los Angeles
, United States of America

Richard-Abraham Rugnao is the president and chief emerge officer for rar, a pulse- generating and tradition-busting public affairs and experiential/storytelling marketing firm. rar is focused on the vitality of emerging millennial multicultural consumers and influencers.

As an emerging executive with Yum! Brands, Richard-Abraham was a key architect of the company's highly recognized global diversity department and direction. Richard-Abraham led diversity and inclusion “step-change” in public affairs, brand marketing, government relations, supplier diversity, candidate sourcing and franchisee pipeline development.

Prior to Yum!, Richard-Abraham was the Sr. Director of Communications and PR for the US Hispanic Chamber of Commerce in Washington, DC.

Richard-Abraham is the founder of the Richard F. Rugnao College Fund, a unique scholarship organization to support college students with parents incarcerated in prison.