2023 Creative LIAisons Coaches
CCO / Co-Owner
Sascha is CCO & Co-Owner of independent creative agency häppy.
In the late 90s he started as a copywriter in Düsseldorf before moving to Hamburg becoming Creative Director and Chief Creative Officer of Jung von Matt/Elbe. There, he spent over 10 years creating award winning campaigns for major brands such as BMW, Bosch and Mercedes-Benz.
After winning the first Titanium/Integrated Lion ever awarded to a German agency with the spectacular “Dortmund Concertmilk” case he moved across town to Kolle Rebbe/Accenture, where he led creative projects for innovative brands such as Hansgrohe (“Smart Heads”), Misereor (“The Social Swipe”) and legendary tea company Hälssen & Lyon (“The Tea Calendar”). In 2020 Sascha founded a new kind of company: häppy, the first creative agency that consistently pursues the pursuit of happiness.
Sascha´s work has been recognized across the globe. He is a multiple Cannes Lions, D&AD, iF Design and Clio Awards jury member and is deeply involved with Germany´s leading creative association, the Art Directors Club Germany, since many years as a board member and jury chairman.