Ignacio “Nacho” Ferioli is a multidisciplinary creative with 20 years of experience building agencies and creative departments from scratch, delivering world-class work from Buenos Aires to markets all around the world for clients such as Coca-Cola, Unilever, Sony, Mercado Libre, Nike, Lynx, AB-inBev, among others.
He´s now based in Mexico leading GUT Mexico City.
In 2012 he was chosen as the best art director of the year by the Argentine Creative Circle.
In 2016 he was behind “Manboobs4boobs” campaign that won the United Nations Grand Prix for Good at Cannes Lions, as well as a Grand Clio, and took home the very first D&AD Impact White Pencil for Latin America, making it the most awarded campaign in the history of Argentine advertising. It sparked a global debate around social media censorship and has been spontaneously translated to 10 different languages.
In 2018 Adweek included him among the only 13 agency leaders outside the U.S . that made it into the Creative 100 list.
He won prestigious awards from LIA, Clio, Cannes Lions (50), D&AD, The Effies, The One Show, and The International ANDY Awards, among others.