2023 Creative LIAisons Coaches

Christopher Smith

Principal / Chief Creative Officer
Plot Twist Creativity
, United States of America

Christopher Smith is co-founder, principal, and Chief Creative Officer at Plot Twist Creativity in Dallas, Texas. In his 28 years in advertising, Chris has written for Motel 6, H-E-B, Central Market, Famous Footwear, Zales, Amstel Light, BMW, 7-Eleven, and dozens more. His work has earned shiny paperweights from the ad industry’s most prestigious award shows, including a record eleven Radio Mercury Awards and 32 London International Awards, and has been featured in Communication Arts, Advertising Age, The Wall Street Journal, The New York Times, and more. In 2015 he was named to Adweek’s Creative 100: America's Most Inventive Talent in Marketing, Media and Tech.

A frequent advertising judge, lecturer, and educator, Chris also moonlights as an improv and standup comedian, emcee, and voice actor. He has co-authored three books of trivia and is a two-time Jeopardy! champion, an avid cook, voracious reader, and passionate collector (and imbiber) of single-malt scotch. A native of upstate New York and graduate of Penn State, he lives in Dallas with his wife Heather, with whom he has a daughter who is currently in college and twin sons who are about to be.